In Year 1, we saw that children rarely think about data when joining platforms or clicking “accept” on cookie notices. Their choices are driven by what’s cool, what their friends are into, or what sparks their interest.
Data is the currency that unlocks their online world.
This year, as these children get older, their lives are changing – new devices, new friendships, or small steps toward independence, like walking to school alone. These shifts reshape what they want to use that currency for, but so does the design of digital platforms.
Recent work
